Celebrations + Live Performances

CrowdStrike Party @ RSA

Brief

To amplify their status as a leader in cybersecurity, CrowdStrike aimed to make a big impression at the 40,000-attendee RSA Conference. The question was: How do you make a splash when you’re in the company of the most established brands in the business?

Strategy

Creative Services

Event Production

Technical Production

Results

CrowdStrike welcomed attendees into an immersive, delightfully threatening experience unlike any other. Upon entering the iconic San Francisco Museum of Modern Art, guests were met with the sights and sounds of a modern jungle: animals hooted and cackled on loop, the walls were blanketed in leafy projections and two formidable, photo-worthy, 13-foot CrowdStrike Adversaries loomed over the main staircase. 

Equipped to navigate  online “threat landscapes,” attendees felt more than prepared to traverse a Concrete Jungle on the first floor, a Cyber Jungle on the second, as well as an Explorers’ Club hosted on the third-floor terrace. While sipping graffiti-topped cocktails, adorning glowing accessories for a dance battle and rolling their own branded cigars, guests delighted in discovering other curiosities like global cuisines sprouting from tables, costumed entertainers roaming on stilts, an LED tunnel, dense hanging vines and, of course, a live python. 

So, did CrowdStrike’s blend of party and peril get RSA-goers’ attention? After anticipating 700 guests, we were pleased to host and thrill more than 1,500. And while those numbers speak volumes, conference attendees spoke up too, describing the CrowdStrike event as THE party at RSA.

40,000

RSA Conference Attendees

1,535

Jungle Party Guests

6

Weeks To Prepare

2

Go-go Dancers

1

Python (of the snake variety)

1

Happy Client

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