Space planning is the first step in developing an event’s environmental design. Whether the event is in a convention center, at a cultural venue or courses through city streets, understanding all the unique features and constraints of a space puts effective event planning in motion. For creative event strategists, space planning is much more than…
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What you need to know In creative event strategy, messaging must transcend the event environment. Video production opens endless possibilities for amplifying storytelling across platforms: Approach video as a must-have asset that anchors your event, with a return on investment that extends long afterward. From pre-show teasers to post-show takeaways, videos serve marketing, training and…
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What you need to know Keeping his cool is part of Karim Kassab’s professional DNA. As a seasoned event producer with over 35 years of hands-on experience, he supervises teams to integrate ambitious technical elements across large-scale programs and events. Staging, lighting, audio, video and special effects—Karim introduces vivid elements into complex technical environments. All…
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Hartmann Studios Executive Creative Director Jeff Vara gets this question a lot. And given his decades of experience crafting keynotes, we’re keen to hear his answer. “Any form of communication should only be as long as it needs to be to get your message across. And no longer,” Vara explains. “Once [your audience] gets your…
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You’ve just been tasked with organizing your next corporate party. Your budget? The sky’s the limit. (This is hypothetical. Stay with us.) While it may be tempting to immediately check on Taylor Swift’s availability, there are a few questions we recommend you first ask yourself—three to be exact—to ensure your celebration is a success. “What’s…
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Events can be a powerful tool for B2B marketers to leverage in their marketing strategy. Whether it’s for a sales kick-off, product launch, or looking to leverage the advantages of being in-person, you need a plan.
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Navigating the intricate world of event management is like orchestrating a symphony — every detail needs to harmonize seamlessly to create an unforgettable experience. As dedicated event producers, we understand that while the spotlight often shines on the highlights of the planning, it’s equally vital to shed light on aspects that can easily veer off…
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In the dynamic world of events, technology wields immense power. It delivers personalized experiences, dissolves language barriers and provides unparalleled efficiency. With the new, exciting capabilities of AI, event planners are now presented with a host of possibilities, captivating attendees while achieving remarkable returns on investment. Before jumping in and adding new AI tools, ensure…
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Hartmann Studios knows how to throw an exceptional event experience. We sat down with two of our event production experts, Lauren Bradley and Maggie Heaps Lauffer, to explain how to add a touch of Hartmann Studios event magic to any celebration.
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At Hartmann Studios, we are able to provide custom global experiences that include exceptional digital productions and brand representation.
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