Tara Wallace

Thursday February 29, 2024

From onset to execution, Tara’s mission is to ensure that Hartmann Studios delivers best-in-class work. She facilitates, if not demands, cross-functionality with every single department to bring our clients’ visions to life, on time and within budget. Tara sweats the details, merging business objectives with creativity to build processes that turn abstract concepts into beautiful, realistic experiences, and has been doing so for more than a decade.

She’s smart. She’s meticulous. She’s just getting started.

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Messaging, Campaigns + Brand Alignment

“Story First” Event Design (Part 3): Plotting Activations

What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive...

6 Min Read

Messaging, Campaigns + Brand Alignment

“Story First” Event Design (Part 2): Setting the Scene

What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in...

5 Min Read

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How to Take a “Story First” Approach to Event Planning (Part 1) 

What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections....

6 Min Read