Tag: event strategy

Engaging Main Stage Production with Jayne Samuels

What you need to know Jayne Samuels’ background as a performer informs her approach to event production. A former dancer, she embraces the complex choreography of staging corporate events as a fun, fast-paced challenge. As an executive keynote producer, Jayne leads dozens of team members toward achieving event visions that entertain and inspire audiences. She…

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How to Create Efficiencies in Event Production with Jason Eberhardt

What you need to know As a second-generation trade show expert, Jason Eberhardt found his footing in the events industry early. He excels at creating efficiencies that streamline complex event execution, save money and deliver on the creative vision cast by clients and our production team. Jason’s commitment to collaboration and creativity helps him cultivate…

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Immersive Event Design with Denise Looney

What you need to know Denise Looney brings a signature style to event production. Her mix of creativity and common sense is centered on giving guests an experience they’ll never forget. As a senior event producer, Denise helps realize the big-picture vision for corporate evening and appreciation events. Designing events for groups of 1,000–3,000 people…

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Event Production and Trade Show Management with Jeff Bogan

What you need to know Jeff Bogan’s job is to bridge creative vision and technical execution teams for corporate events and trade shows held all over the globe. As Vice President of Production at Hartmann Studios, Jeff oversees multiple production departments to fulfill global event creative designs and deliverables for clients like Adobe, Cisco and…

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“Story First” Event Design (Part 3): Plotting Activations

What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive…

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“Story First” Event Design (Part 2): Setting the Scene

What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in…

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How to Take a “Story First” Approach to Event Planning (Part 1) 

What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections….

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Secrets to a Captivating General Session From an Immersive Events Expert

What you need to know Inspiring corporate event audiences to perk up and engage at an 8 a.m. general session isn’t easy. Delivering interesting and memorable presentations is an art. We asked Senior Creative Director at Hartmann Studios, Ryan Girard for his secret to helping speakers feel confident in front of a crowd. Ryan is…

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