What you need to know When event planners are looking for budget lines to trim, lighting elements might seem like an unnecessary extra expense. Will lighting really make a difference? Event lighting matters much more than most people realize. Think about the last time you went to a massive live concert. Imagine the moment after…
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What you need to know When people ask about the lasting impression of an event, the question is often framed around flavor: What kind of taste did the experience leave? Content and messaging matter. But for creative event marketers who want to create a positive memory, incorporating multisensory elements is a must. Caring for the…
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What you need to know When top performers achieve career heights, they’re looking for more than spectacular views. Earning a corporate incentive trip signals entry into an elite circle. Especially when organizations merge luxury settings with high-impact events that participants could never coordinate on their own. Appealing to competitive personalities requires activations that go beyond…
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What you need to know Keeping his cool is part of Karim Kassab’s professional DNA. As a seasoned event producer with over 35 years of hands-on experience, he supervises teams to integrate ambitious technical elements across large-scale programs and events. Staging, lighting, audio, video and special effects—Karim introduces vivid elements into complex technical environments. All…
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Event design draws us out of our everyday environments. Dynamic displays, scenic builds and dramatic stages capture the audience’s attention. Customized spaces come together thanks to the behind-the-scenes talents of environmental designers. These solution-oriented event production experts believe great event design shouldn’t just look incredible. Thoughtful design elements open minds and promote interaction. Here are…
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