What you need to know When event planners are looking for budget lines to trim, lighting elements might seem like an unnecessary extra expense. Will lighting really make a difference? Event lighting matters much more than most people realize. Think about the last time you went to a massive live concert. Imagine the moment after…
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What you need to know When people ask about the lasting impression of an event, the question is often framed around flavor: What kind of taste did the experience leave? Content and messaging matter. But for creative event marketers who want to create a positive memory, incorporating multisensory elements is a must. Caring for the…
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What you need to know In creative event strategy, messaging must transcend the event environment. Video production opens endless possibilities for amplifying storytelling across platforms: Approach video as a must-have asset that anchors your event, with a return on investment that extends long afterward. From pre-show teasers to post-show takeaways, videos serve marketing, training and…
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What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive…
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What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in…
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What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections….
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What you need to know Inspiring corporate event audiences to perk up and engage at an 8 a.m. general session isn’t easy. Delivering interesting and memorable presentations is an art. We asked Senior Creative Director at Hartmann Studios, Ryan Girard for his secret to helping speakers feel confident in front of a crowd. Ryan is…
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What you need to know The auditorium lights dim, and the stage brightens. A singular figure steps forward and begins to tell a story. The audience is rapt. They laugh at some anecdotes and their eyes well at others. The speaker captivates everyone by conveying a universal message in a way that touches everyone at…
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Hartmann Studios Executive Creative Director Jeff Vara gets this question a lot. And given his decades of experience crafting keynotes, we’re keen to hear his answer. “Any form of communication should only be as long as it needs to be to get your message across. And no longer,” Vara explains. “Once [your audience] gets your…
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Events can be a powerful tool for B2B marketers to leverage in their marketing strategy. Whether it’s for a sales kick-off, product launch, or looking to leverage the advantages of being in-person, you need a plan.
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