LinkedIn Holiday Events
Brief
For five years, Hartmann Studios successfully delivered an engaging and ever-evolving holiday event for 6,000+ Bay Area LinkedIn employees and their guests. Then in 2020, as audiences became isolated and Zoom ubiquitous, LinkedIn was looking for a new approach to focus on the positive and unite its global workforce.
Services
Strategy
Creative Services
Event Production
Technical Production
Results
Inspired by John Krasinski’s “Some Good News,” and hosted by a globally beloved comedian, LinkedIn transformed its annual holiday party into a virtual gathering that forged connections and felt like an inclusive moment of fun. Employees engaged with CEO, Ryan Roslansky, through live Q&A and delighted in surprising musical performances. However, it was the user-generated videos, photos and “Silver Linings” from around the globe, thoughtfully stitched into the live program, that demonstrated what makes the LinkedIn community special.
Despite a global pandemic, 7,200+ attendees were able to celebrate their people and their company in a time when connections were fewer, farther apart and more important than ever.
Global Attendees
Employee Silver Linings Submissions
Participant Satisfaction Score
Global LinkedIn Locations Represented
Entertaining Comic
Gallery
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