Conferences, Trade Shows + Training Events

GE Digital Leadership Conference

Brief

To facilitate the launch of a new Digital Division, GE needed to unite, engage and educate busy executive leaders in a week of high-touch, dynamic learning.

Strategy

Creative Services

Digital Services

Event Production

Technical Production

Results

Thoughtful programming, crisp content delivery and seamless production are fundamental to holding the attention of 500 busy executives. 

When GE Digital’s leaders convened in Phoenix, the general session became an immersive brand space for its team. An expansive LED stage design and deft usage of video and graphics ensured the company’s message was front and center, while executive speechwriting and speaker coaching equipped presenters to connect with their audience and clearly chart the future for GE’s newest division.  

Beyond an inspiring general session, three breakout tracks supported in-depth exploration of key themes and a trio of evening events made vital space for networking and relaxation. What’s more: a curated selection of tequilas and mezcals literally invoked the region’s local flavor. 

In the end, the conference was a focused and fun gathering for leaders to connect, align and illuminate GE’s bright future.

500+

Executives

25

Keynote Addresses

10

Panel Discussions

3

Evening Events

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