Adobe celebrates 30 years of Acrobat

Adobe Acrobat 30th Anniversary

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Brief

The PDF by Adobe Acrobat has indisputably been a game-changer. When Adobe saw its 30th anniversary on the horizon, they recognized the opportunity to nod to past accomplishments while inspiring a broad group of employees with new innovations.

Hartmann Studios delivered an on-campus celebration packed with Adobe pride. We provided overall strategic planning, budget management, contract negotiation, design and event production, and we guided the client every step of the way.

Strategy

Creative Services

Digital Services

Event Production

Technical Production

Results

After expecting 400, in the end 900 current and past employees showed up to hear leaders share memories of the early days of Acrobat. Up next was a high-energy reception, where the crowd grooved with DJ-provided music, a giant foosball table, and Adobe memorabilia (hello, floppy disk). The team generated so much energy that executives chose to linger and mingle for hours.

While this was the largest event yet held in this on-campus venue, no doubt there will be even bigger, better celebrations to come. Earning a Net Promoter Score of 40, the Adobe team can be sure that the group had an experience to remember.

900

Internal Attendees

Years of Adobe Acrobat

Executive Speakers

NPS