Conferences, Trade Shows + Training Events

Craft impactful content with real-time relevance

Illumina GSM 2022 + 2023

Brief

After connecting 2,000 people during a successful virtual GSM in 2022, Hartmann Studios was again tasked with marshaling last-minute releases, sensitive data and meaningful content that needed to resonate with a live audience.

Strategy

Creative Services

Digital Services

Event Production

Technical Production

Results

In challenging itself and its speakers to deliver a cohesive yet topically diverse GSM ‘23, Illumina’s sharp messaging shone through in the remarks of 17 unique presenters. Stage blocking, speaker coaching and presentation support development ensured that each presenter was precise under the bright lights. 

On-screen content fueled by the words of the speaker also shifted in real-time to reflect the sentiment of the audience. Topics informed tone informed touchpoints in an environment tethered to messaging, metrics and their reception.

Outside of the general sessions, regional workshops deepened discussion on key topics. Custom environmental elements and digital media united programming on and off the property. A sparkling awards gala and several not-to-be-missed evening events buoyed the upbeat atmosphere. And Illumina’s many voices underscored a singular message of growth and optimism.

2,000+

Virtual Attendees Worldwide (‘22)

17

Presenters Coached

3+

Years of Partnership

3

Days of General Sessions, Meetings, Dinners and Receptions (‘23)

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