Twenty years ago we shattered the traditional barriers of a 3,000-person tech conference and reimagined the event from the attendee perspective, achieving exponential audience growth to more than 20,000 while revolutionizing the way user events are created, designed and executed.
To accommodate the rapid growth, we were challenged with finding creative solutions to entertain the sizable audience on the event’s closing night. Ultimately, we converted an empty lot on Treasure Island into an appreciation concert festival venue and access to this event became the most sought-after ticket in the industry.
Hartmann Studios: