IBM Think

The annual IBM Think conference celebrated its inaugural year in San Francisco in 2019. With a large number of anticipated attendees for Think, IBM identified the need to expand their conference footprint beyond the Moscone Center space.

Hartmann Studios was tasked with transforming Howard Street, a busy downtown thoroughfare in San Francisco, into a private, authentic event hub, complete with networking zones, digital content, keynote presentations, lounge areas, a presentation theater, and food distribution points with ample space for attendees to relax and recharge between sessions.

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The Results

The dedicated account team successfully:

Closed down Howard Street by leveraging our partnership with The City
Executed the design and production of "Think Park”, a full street of incredible creativity and functionality that enhanced the attendee experience beyond the exhibition hall
Integrated Yerba Buena Gardens into the production build to allow for an additional 60,000+ square feet of usable conference space
Created an event hub complete with networking zones, digital content, keynote presentations, lounge areas, a presentation theater, and food distribution points and recharge zones
Comprehensive branding, signage and collateral design and installation
Preserved the client’s sustainability program by auditing and servicing event spaces on an ongoing basis
Provided an elevated hospitality experience for sponsors and VIPs