The annual IBM Think conference celebrated its inaugural year in San Francisco in 2019. With a large number of anticipated attendees for Think, IBM identified the need to expand their conference footprint beyond the Moscone Center space.
Hartmann Studios was tasked with transforming Howard Street, a busy downtown thoroughfare in San Francisco, into a private, authentic event hub, complete with networking zones, digital content, keynote presentations, lounge areas, a presentation theater, and food distribution points with ample space for attendees to relax and recharge between sessions.
The dedicated account team successfully: