When GE launched its 400-person Digital Division, we were engaged to design, produce, and manage the second annual Leadership Conference held in Phoenix, Arizona. This three-day conference focused on an audience of about 600 who were largely senior leaders.
Our client challenged us to create a high-touch environment, dynamic general session space and produce three unique evening events at different offsite venues that embraced local flair.
Imperative that this event was executed flawlessly, as it was the first time this group would convent, Hartmann's ability to curate a comprehensive event experience was highlighted: