Author Archive

How to Take a “Story First” Approach to Event Planning (Part 1) 

What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections….

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Secrets to a Captivating General Session From an Immersive Events Expert

What you need to know Inspiring corporate event audiences to perk up and engage at an 8 a.m. general session isn’t easy. Delivering interesting and memorable presentations is an art. We asked Senior Creative Director at Hartmann Studios, Ryan Girard for his secret to helping speakers feel confident in front of a crowd. Ryan is…

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5 Tips to Weave a Compelling Narrative Into Your Creative Event Strategy

What you need to know The auditorium lights dim, and the stage brightens. A singular figure steps forward and begins to tell a story. The audience is rapt. They laugh at some anecdotes and their eyes well at others. The speaker captivates everyone by conveying a universal message in a way that touches everyone at…

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