What you need to know Now that live events are firmly re-established as the norm, it’s time to examine how corporate event strategy is evolving in 2026. Despite rising costs and economic uncertainty, we’re seeing a return to human-centric experiences designed to build trust with valuable audiences. (Although AI is poised to “supercharge” event lifecycle…
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What you need to know When event planners are looking for budget lines to trim, lighting elements might seem like an unnecessary extra expense. Will lighting really make a difference? Event lighting matters much more than most people realize. Think about the last time you went to a massive live concert. Imagine the moment after…
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What you need to know When people ask about the lasting impression of an event, the question is often framed around flavor: What kind of taste did the experience leave? Content and messaging matter. But for creative event marketers who want to create a positive memory, incorporating multisensory elements is a must. Caring for the…
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What you need to know When top performers achieve career heights, they’re looking for more than spectacular views. Earning a corporate incentive trip signals entry into an elite circle. Especially when organizations merge luxury settings with high-impact events that participants could never coordinate on their own. Appealing to competitive personalities requires activations that go beyond…
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What you need to know Before attendees fully engage in an event experience, they must feel safe. That’s why security planning is foundational for successful live events, at any scale. From hosting a group of executives for an intimate dinner to a city-wide celebration in the streets: behind every seamless experience is a well-designed safety…
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Event design draws us out of our everyday environments. Dynamic displays, scenic builds and dramatic stages capture the audience’s attention. Customized spaces come together thanks to the behind-the-scenes talents of environmental designers. These solution-oriented event production experts believe great event design shouldn’t just look incredible. Thoughtful design elements open minds and promote interaction. Here are…
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What you need to know Jeff Bogan’s job is to bridge creative vision and technical execution teams for corporate events and trade shows held all over the globe. As Vice President of Production at Hartmann Studios, Jeff oversees multiple production departments to fulfill global event creative designs and deliverables for clients like Adobe, Cisco and…
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Use our new lookbook to spark ideas for your event experience design. We’ve compiled 40+ examples from our 40+ years of experience that showcase what it takes to reinvent event services: Transforming spaces into immersive experiences Incredible stages in imaginative places, anywhere. Outfitting unconventional spots and breaking new ground is our specialty. See how our…
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What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive…
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What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in…
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