LinkedIn Holiday Events - Hartmann Studios

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Brief

For five years, Hartmann Studios successfully delivered an engaging and ever-evolving holiday event for 6,000+ Bay Area LinkedIn employees and their guests. Then in 2020, as audiences became isolated and Zoom ubiquitous, LinkedIn was looking for a new approach to focus on the positive and unite its global workforce.

Strategy

Creative Services

Event Production

Technical Production

Results

Inspired by John Krasinski’s “Some Good News,” and hosted by a globally beloved comedian, LinkedIn transformed its annual holiday party into a virtual gathering that forged connections and felt like an inclusive moment of fun. Employees engaged with CEO, Ryan Roslansky, through live Q&A and delighted in surprising musical performances. However, it was the user-generated videos, photos and “Silver Linings” from around the globe, thoughtfully stitched into the live program, that demonstrated what makes the LinkedIn community special.

Despite a global pandemic, 7,200+ attendees were able to celebrate their people and their company in a time when connections were fewer, farther apart and more important than ever.

7,290

Global Attendees

250+

Employee Silver Linings Submissions

98%

Participant Satisfaction Score

Global LinkedIn Locations Represented

Entertaining Comic