Sleep Number

All Posts

What you need to know Now that live events are firmly re-established as the norm, it’s time to examine how corporate event strategy is evolving in 2026. Despite rising costs and economic uncertainty, we’re seeing a return to human-centric experiences designed to build trust with valuable audiences. (Although AI is poised to “supercharge” event lifecycle...

All Posts

What you need to know When event planners are looking for budget lines to trim, lighting elements might seem like an unnecessary extra expense. Will lighting really make a difference? Event lighting matters much more than most people realize. Think about the last time you went to a massive live concert. Imagine the moment after...

All Posts

What you need to know When people ask about the lasting impression of an event, the question is often framed around flavor: What kind of taste did the experience leave? Content and messaging matter. But for creative event marketers who want to create a positive memory, incorporating multisensory elements is a must. Caring for the...