Jeff Vara

Director, Creative Strategy

I conceive the creative solutions that ensure our client’s objectives for each event are met—a role I've enjoyed for decades.

Collaborating closely with clients, I do my best to devise fresh, exciting ways to bring brands to life,  I help create moments that endure in audiences’ hearts and minds, and deliver the desired business outcomes. My 38-year career has taken me from Radio City Music Hall to the Hanoi Opera House, creating large-scale, multimedia productions for leading companies including IBM, Microsoft, NCR, Motorola, Honda, Oracle and The Home Depot. The shows I've had the pleasure of working on have featured an array of creative elements, including flying cars, pyrotechnics, illusions and appearances by entertainment and music legends.

I'm an amateur guitarist and golfer, but a professional husband and father. My wife Nancy and I are enjoying our new grandson Lucas and are fully invested in the empty-nester lifestyle, which includes frequent rides in my dream car: a 1970 Corvette LT-1, aka, a rocket ship on wheels.

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