Case Study

The Home Depot Product Walk

What began in 2004 as the 25th Anniversary Celebration has grown into The Home Depot’s premier annual event: The Home Depot Store Managers Meeting. For the past sixteen years, Hartmann Studios has partnered with The Home Depot to deliver an annual meeting that has become a destination event for suppliers and employees alike.

For The Home Depot Store Managers Meeting, Hartmann Studios was tasked with concepting, designing, developing, managing and executing an annual three day leadership event to inspire, engage and inform 3,200+ leaders from across the U.S., Canada and Mexico.

The Results

To keep such a longstanding relationship from going stale, Hartmann Studios has continually gathered data, analyzed, pressure tested, measured, and improved every year:

  • A fully customized 600,00 sq. ft space built from the ground up to replicate The Home Depot store environment, the Product Walk extends beyond your typical trade show
  • Leveraged the expo to serve as an innovative and informative medium for learning and education 
  • 800+ suppliers share products and demos
  • As Mandalay Bay expanded the Bayside exhibit halls, our event expanded too, and now includes a custom product knowledge rodeo in the parking lot--one of the most popular annual attractions

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