Case Study

San Francisco Giants

The 2010 World Series victory celebration was the first time the San Francisco Giants and the city and county of San Francisco had called upon Hartmann Studios to produce an event of such magnitude. 

With only 72 hours notice, we designed and produced the first championship parade for the city in over 50 years. The 2010 event was such a success that Hartmann Studios was subsequently awarded championship parades in 2012 and 2014.

The Results

We developed plans for a world-class championship parade and civic celebration for more than one million attendees in a large metropolitan city, three times over. The detailed plans included:

  • Ancillary event management for pre- and post-parades 
  • Rally site and parade route logistics including coordination with city, county and federal agencies
  • Television broadcast infrastructure and live-streaming management
  • Registration and mobile app integration including a custom platform for parade participants  
  • Sourcing and logistical management of nearly 100 parade vehicles including staging, decorating, attendee transportation and more
  • City-wide branding campaign including design development, production and installation
  • Security, risk assessment, wayfinding  and crowd management for more than one million attendees
  • Full programming and overall management including player and family oversight, stage program management, media and VIP management and hospitality

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