Oakland A’s

For four consecutive years, Hartmann Studios has produced the Oakland A’s FanFest event at Jack London Square. This family-friendly event is geared toward children and player interactions, celebrating the special bond between fans and the team.

We were tasked with creating up-close and personal sponsorship opportunities to generate revenue for the Oakland A’s premier partners. Despite last-minute adjustments, including graphics edits and ground plan redesigns, Hartmann Studios rose to the occasion and fans experienced a world-class event.

Gallery

The Results

Additionally, we:

Managed venue analysis, logistics, food and beverage, security and live music across multiple stages
Designed and produced a cohesive branding program, including light pole banners in the streets, stage graphics, fan map distribution and more
Developed plans for attendee wayfinding and line management
Put together full environmental and branding designs inclusive of event decor, a broadcast stage set, activations, a parade and sponsorship opportunities
Provided overall event messaging strategy and media coverage management
Managed player and coach logistics
Managed third-party vendor management including security and risk assessment teams and temporary staffing needs