Case Study

Golden State Warriors

Hartmann Studios produced three NBA Championship Celebrations for the Golden State Warriors in a four-year span.

With only weeks of pre-production time, we developed large-scale fan-centric events that were engaging, memorable and unique.  We planned parade routes, designed city-wide brand statements, coordinated global press coverage and ensured a safe environment for all parties involved.

The Results

Hartmann Studios delivered:

  • Ancillary event management for pre- and post-parades 
  • City-wide branding campaigns including design development, production and installation
  • City-wide communication plan
  • Crowd management including attendee wayfinding and security plans
  • Curated parade participant experiences
  • Event marketing 
  • Event strategy and design keeping both fans and players in mind
  • Media coverage management for local and global outlets
  • Overall program management and logistics
  • Parade route logistics including coordination with city, county and federal agencies
  • Parade vehicle sourcing, procurement and logistical management
  • Player and player family management
  • Rally site logistics including coordination with city, county and federal agencies
  • Registration and mobile app integration including a custom platform for parade participants  
  • Security and risk assessment
  • Site research, selection and venue negotiations
  • Sponsorship activation design, fulfillment and execution 
  • Talent procurement
  • Television broadcast infrastructure and live streaming management

What Our Customers Said

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