BlackBerry 10 Global Launch

Two weeks before the event, we staged a satellite-to-satellite, venue-to-venue test broadcast to “shake down” all potential scenarios. With all systems “go,” we launched  BlackBerry 10 around the world in one day as we:

• Delivered on multiple digital platforms that was simultaneously intimate and exclusive enough for the live audience in New York City
• Led a team of over 20 best-in-class agencies spread across four continents
• Set up a fail-safe system of satellite back-ups at each location to transmit the show on multiple platforms
• Deployed specialized tech teams to each of the seven launch sites to set up and monitor power and satellite feeds