Case Study

BlackBerry 10 Global Launch

As the creative lead for this event, we conceived and produced the first simultaneous, global launch of a mobile device platform. 

Targeted to an audience of over 80,000 virtual attendees, and located in seven cities on four continents, it took creativity and collaboration to execute our team’s vision.

The Results

Two weeks before the event, we staged a satellite-to-satellite, venue-to-venue test broadcast to “shake down” all potential scenarios. With all systems “go,” we launched  BlackBerry 10 around the world in one day as we:

  • Delivered on multiple digital platforms that was simultaneously intimate and exclusive enough for the live audience in New York City
  • Led a team of over 20 best-in-class agencies spread across four continents
  • Set up a fail-safe system of satellite back-ups at each location to transmit the show on multiple platforms
  • Deployed specialized tech teams to each of the seven launch sites to set up and monitor power and satellite feeds

What Our Customers Said

Whether you’re transitioning your physical conference to a virtual conference or you’re starting from scratch, count on Hartmann Studios to continue raising the bar for exceptional experiences. Contact us to discuss your upcoming virtual event production needs.

Let's Connect

Your next amazing experience starts here.

Let's Connect

Other Case Studies